advertising
Latest Past Events
2021 Video – Ryan Dohrn: Overcoming the 10 Most Common Advertiser Objections!For Ad Reps and Managers
60 Minute Video • Recorded May 14, 2021 Nobody knows newspaper ad sales like Ryan Dohrn, and that's why he is in such demand as a sales trainer, speaker and coach throughout the industry. During this session, Ryan will discuss the 10 most common advertiser objections stopping you and your sales team from closing deals! […]
Diane Ciotta: Landing New Advertisers
Initiating New Business & Effective Opening Conversation Techniques During this 50-minute session, Diane will share concepts and techniques for successfully driving incremental revenue. Among other items, she will discuss: • Mastering a professional, non-threatening approach • Avoiding trigger words that cause objections • Gaining a License to Proceed This is a don't miss class and […]
Webinar: Tim Smith – Building Your Advertising Client Base: Getting New Customers
Let's face it, newspapers need advertisers to stay in business. Though most advertisers are loyal, advertising is a very fluid business and clients come and go. The trick is constantly gaining new advertisers to build your base. It's more than picking up the phone to make a call or sending an email. It's more than […]