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Live Webinar – Improving the Design of Your Newspaper to Increase Readership & Revenue
March 16 @ 3:00 pm - 4:10 pm EDT$59
70 Minutes! Bring two pens!
One of the consistent themes in the post-pandemic (we hope it’s almost “post) newspaper is improving design. Community newspapers are bucking the trend of metro papers and investing in growing readership, which in turn grows advertising revenue. A key element of growing readership is making the design of your paper more reader-friendly, drawing the reader rather than turning the reader away.
In this session, Kevin will cover these topics and more:
New design styles vs. Old design styles
Clean is in! Creating cleaner pages
Using up-to-date fonts. Getting rid of outdated fonts
- Creating styles for your new design
- Photo and story placement on the page
- Elements that carry from page to page
- Proper (and improper) use of color on pages
AND MUCH MORE!
Bring two pens. You’ll need them!