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Video: Ryan Dohrn – Helping Newspaper Advertisers Understand Marketing Amidst COVID-19

All Manages & Ad Reps

March 30, 2020 - December 31, 2020

Veteran ad sales coach Ryan Dohrn will share 10 ways to empathize, educate and guide your advertisers during the COVID-19 crisis.
Key takeaways will be:
1.  How to show empathy without getting into a COVID-19 debate.
2.  How to explain the NASCAR effect of getting 3 laps down when advertisers pull ads.
3.  How to show examples like Kellogs and Dominoes that doubled down on marketing in a crisis and came out as market leaders after a crisis.
4.  How to help advertisers re-define their core audience for survival.
And so much more.



March 30, 2020
December 31, 2020