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Ryan Dohrn: Helping Newspaper Advertisers Understand Marketing Amidst COVID-19
March 26 @ 2:00 pm - 3:10 pm EDT$19
Veteran ad sales coach Ryan Dohrn will share 10 ways to empathize, educate and guide your advertisers during the COVID-19 crisis.
Key takeaways will be:
1. How to show empathy without getting into a COVID-19 debate.
2. How to explain the NASCAR effect of getting 3 laps down when advertisers pull ads.
3. How to show examples like Kellogs and Dominoes that doubled down on marketing in a crisis and came out as market leaders after a crisis.
4. How to help advertisers re-define their core audience for survival.
And so much more.
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