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Video: Ryan Dohrn – Helping Newspaper Advertisers Understand Marketing Amidst COVID-19
All Manages & Ad Reps
March 30, 2020 - December 31, 2020$15
Veteran ad sales coach Ryan Dohrn will share 10 ways to empathize, educate and guide your advertisers during the COVID-19 crisis.
Key takeaways will be:
1. How to show empathy without getting into a COVID-19 debate.
2. How to explain the NASCAR effect of getting 3 laps down when advertisers pull ads.
3. How to show examples like Kellogs and Dominoes that doubled down on marketing in a crisis and came out as market leaders after a crisis.
4. How to help advertisers re-define their core audience for survival.
And so much more.