Loading Events

« All Events

  • This event has passed.

Ryan Dohrn: Helping Newspaper Advertisers Understand Marketing Amidst COVID-19

March 26 @ 2:00 pm - 3:10 pm EDT

Veteran ad sales coach Ryan Dohrn will share 10 ways to empathize, educate and guide your advertisers during the COVID-19 crisis.
Key takeaways will be:
1.  How to show empathy without getting into a COVID-19 debate.
2.  How to explain the NASCAR effect of getting 3 laps down when advertisers pull ads.
3.  How to show examples like Kellogs and Dominoes that doubled down on marketing in a crisis and came out as market leaders after a crisis.
4.  How to help advertisers re-define their core audience for survival.
And so much more.
Upon clicking green button, you will be taken to PayPal payment window.
After completing payment, be sure to include your webinar registration information.



March 26
2:00 pm - 3:10 pm