Loading Events

« All Events

Video: Ryan Dohrn – Helping Newspaper Advertisers Understand Marketing Amidst COVID-19

All Manages & Ad Reps

March 30 - December 31

$15
Veteran ad sales coach Ryan Dohrn will share 10 ways to empathize, educate and guide your advertisers during the COVID-19 crisis.
Key takeaways will be:
1.  How to show empathy without getting into a COVID-19 debate.
2.  How to explain the NASCAR effect of getting 3 laps down when advertisers pull ads.
3.  How to show examples like Kellogs and Dominoes that doubled down on marketing in a crisis and came out as market leaders after a crisis.
4.  How to help advertisers re-define their core audience for survival.
And so much more.

 

Details

Start:
March 30
End:
December 31
Cost:
$15