Video: Ed Henninger – The Art & Science of Typography

$39    56 minutes

Great design doesn’t come by accident. It’s both an art and, sometimes, science. How can you retain readership through design? How can you attract more readers through good story design? Here are a few of the topics Ed plans to cover in this expanded 60-minute webinar:

  • Typefaces.

  • Fonts (NOT the same as typefaces!).

  • Size.

  • Line spacing.

  • Line length.

  • Justified vs. flush left.

  • Text wraps.

  • Baseline grid.

  • Tracking.

  • Kerning.

  • Word spacing.

  • Indention.

  • Sentence length.

  • Paragraph length.

  • Story length.

  • Lists:

    • Handing indent.

    • Bold/bold cap leads.

  • Widows.

  • Orphans.

  • Color.

  • Editing for design.

  • Style sheets.

    • Linked.

    • Nested.

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