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Increasing Ad Sales: Tips for managing time, customers and products

Ad Reps, Managers and Publishers     June 13

If you can’t make it to the live event, go ahead and register. We’ll be glad to send you a recording of the session afterward.

60 Minutes  •  Wear your seatbelt!

Kevin Slimp needs no introduction in the newspaper industry. Since 1995, he has served as a consultant and trainer for thousands of newspapers throughout the U.S. and Canada. Still today Kevin works with several newspapers each month, offering ideas to grow their businesses. While visiting with staffs, Kevin often gathers ad reps, managers and others together to discuss their ad sales and find ways to increase the number of calls, creating more effective sales packages, and finding ways to work with advertisers to increase the success of their ad campaigns.

Kevin will discuss who we visit, how often we should make sales calls, what types of sales calls we should be making, managing our sales calls, recording our sales calls, following up and much more.

If you need to find ways to help your newer ad reps increase sales – or just want to energize your ad department, this session is for you.

 

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2021 Video – Ryan Dohrn: Overcoming the 10 Most Common Advertiser Objections!

For Ad Reps and Managers

60 Minute Video • Recorded May 14, 2021

Nobody knows newspaper ad sales like Ryan Dohrn, and that’s why he is in such demand as a sales trainer, speaker and coach throughout the industry.

During this session, Ryan will discuss the 10 most common advertiser objections stopping you and your sales team from closing deals!

The difference between an average ad rep and a great ad rep is the ability to overcome the objections constantly thrown at them from potential advertisers. In this session, Ryan will discuss the ten objections that are most common, and how to respond to each one.

No one is immune to dealing with objections in the advertising business. Now, you have the the ammunition needed to begin closing more deals immediately!

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Video: Ryan Dohrn Webinar – 10 Time Management Tips of Media Sales Superstars!

For Ad Reps & Managers

AVAILABLE TO WATCH NOW!

$69 $39

Boost your media sales productivity by 35% in just one week!
Ryan Dohrn is the most popular sales consultant in the business today. Don’t miss this opportunity to watch Ryan present one of his most popular topics at Newspaper Academy.
Ryan will share his top 10 time management tools that will help you get back on track and making money faster.

One tip could save you $7500 in lost time immediately!

This is one of Ryan’s most popular workshops! From creating call zones to time-saving email templates to making better use of your CRM tools – learn expert and well-tested tips to reclaim eight hours every week and win more business faster.

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Diane Ciotta: Landing New Advertisers

Initiating New Business & Effective Opening Conversation Techniques

During this 50-minute session, Diane will share concepts and techniques for successfully driving incremental revenue. Among other items, she will discuss:

• Mastering a professional, non-threatening approach
• Avoiding trigger words that cause objections
• Gaining a License to Proceed

This is a don’t miss class and the first in a three-month series led by Diane Ciotta!

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Webinar: Tim Smith – Building Your Advertising Client Base: Getting New Customers

Let’s face it, newspapers need advertisers to stay in business. Though most advertisers are loyal, advertising is a very fluid business and clients come and go. The trick is constantly gaining new advertisers to build your base.

It’s more than picking up the phone to make a call or sending an email. It’s more than sending a box of cookies during the holidays. Tim will offer proven steps that will lead to creating more ad clients for your newspaper.

Tim Smith’s webinars continue to draw large groups because attendees report that his insight and advice work for them. Don’t miss this opportunity to bring your sales staff together to learn what they can do to build your customer base. You might want to bring an extra pen. You’ll need it.

Click here to Register
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Webinar: Tim Smith – First Steps to Gain New Advertisers

45 Minute         $39

Everybody needs new advertisers. Without them, we’re out of business.

Effective ad sales requires two elements: Keeping current advertisers – and Gaining new advertisers.

This is a great webinar for newer ad reps who need help landing that new advertiser – and experienced ad reps and managers looking for new ideas to land the sale.

Join us on Thursday, January 25, as Tim shares his secrets to help you begin landing new customers immediately!

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Getting People to Pick Up Your Paper – 30 Minutes

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Kevin Slimp visits more than 100 papers each year as a consultant. His research is featured in industry journals throughout the world. Spend 30 minutes learning from the best in the business and find out what it takes to get people to pick up your newspaper.

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