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Increasing Ad Sales: Tips for managing time, customers and products

Ad Reps, Managers and Publishers     August 18

If you can’t make it to the live event, go ahead and register. We’ll be glad to send you a recording of the session afterward.

60 Minutes  •  Wear your seatbelt!

Kevin Slimp needs no introduction in the newspaper industry. Since 1995, he has served as a consultant and trainer for thousands of newspapers throughout the U.S. and Canada. Still today Kevin works with several newspapers each month, offering ideas to grow their businesses. While visiting with staffs, Kevin often gathers ad reps, managers and others together to discuss their ad sales and find ways to increase the number of calls, creating more effective sales packages, and finding ways to work with advertisers to increase the success of their ad campaigns.

If you need to find ways to help your newer ad reps increase sales – or just want to energize your ad department, this session is for you.

 

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Live Webinar: Kevin Slimp – From Zero to Hero! The Ultimate Photoshop Class! Become a Photoshop Guru

If you can’t make it to the live session, register and a recording will be sent to you afterwards.

$99  $79    Get 90 minutes of Photoshop from the guru himself!

This is more than just a simple class of tips in Photoshop. You’ll learn how to make sure your reds are red and your blues are blue. You’ll learn to use tools you’ve always wondered about. Kevin will teach you to make those pics pop right off the page! You’ll learn to use those layers. You’ll learn how to include information in photos that appear on the page in InDesign. You’ll learn the best way to save photos in CYMK, RGB, Grayscale and for the web with the click of one button. You’ll learn how to make transparent backgrounds that work. You’ll learn how to get the BEST reproduction in print from your photos. You’ll learn how to set up your default color settings. You’ll learn how to create, and use, patterns.

AND YOU WILL LEARN A LOT MORE THAN THAT!

Hold on to your seats! This is going to be one incredible class, filled with information that will take you from wherever you are to “Photo Editing Guru” status in 90 minutes!
Nobody is more respected in the publishing world as a Photoshop and photo editing guru for design professionals than Kevin Slimp. He’s been training classes and auditoriums filled with newspaper designers and photographers for 25 years.
Don’t miss this opportunity to learn from the best. 90 minutes. Bring two pens. You’ll be glad you did.

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Posted on by Kevin SlimpLast updated

Live Webinar – Improving the Design of Your Newspaper to Increase Readership & Revenue

70 Minutes! Bring two pens!

$79   $59

One of the consistent themes in the post-pandemic (we hope it’s almost “post) newspaper is improving design. Community newspapers are bucking the trend of metro papers and investing in growing readership, which in turn grows advertising revenue. A key element of growing readership is making the design of your paper more reader-friendly, drawing the reader rather than turning the reader away.

In this session, Kevin will cover these topics and more:

  • New design styles vs. Old design styles

  • Clean is in! Creating cleaner pages

  • Using up-to-date fonts. Getting rid of outdated fonts

  • Creating styles for your new design
  • Photo and story placement on the page
  • Elements that carry from page to page
  • Proper (and improper) use of color on pages

  • AND MUCH MORE!

Bring two pens. You’ll need them!

 

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Posted on by Kevin SlimpLast updated

Take a Staff Retreat with Kevin Slimp!
Order now. Watch at your staff’s convenience.

4 Classes. 4.5 hours of training for your staff!

In all, these videos include 4.5 hours of training for everyone on your staff.

Topics include:
  • Designing (and redesigning) better pages
  • Creating more effective ads to improve results and increase ad revenue
  • Writing better headlines and stories to increase readership
  • Advanced InDesign, including information Kevin has never taught before in his hundreds of InDesign classes

Don’t miss this chance to spend the day with the News Guru, Kevin Slimp. Your entire staff will benefit, and you will start seeing improvements and growth immediately.

You will receive links to these classes, so your staff can watch them at their convenience, or schedule a daylong office retreat with classes, lunch, breaks and brainstorming among your staff. It’s like having Kevin with you for the day!

Schedule a day of training for your staff. Here’s an example:
  • 9:00   Breakfast
  • 9:30   Designing Better Pages
  • 11:00  Creating More Effective Ads
  • 12:00  Lunch
  • 1:00    Writing Better Headlines & Stories
  • 2:30   Advanced InDesign
  • 4:00   Staff Brainstorming

After payment, please allow 24 hours to receive your video links from kevin@kevinslimp.com.

 

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Posted on by Kevin SlimpLast updated

Live Webinar – Getting Your Money’s Worth From Adobe Acrobat

 

70 minutes  •  $89 $69
Register today and save $20!
If you’re like most editors or designers, you’ve learned enough about Adobe Acrobat to make (hopefully) good PDF files of your ads, and probably not a lot more. In this session, Kevin Slimp – who started this whole newspaper PDF process – will teach attendees how to carry out many important functions in Adobe Acrobat.
Here are just a few of the many skills Kevin will cover:
  • Creating perfect PDF files for printing on newspaper presses (or for higher quality printing)
  • Editing text, graphics, colors and other items in PDFs you receive from others
  • Creating forms in Acrobat
  • Creating forms with digital signatures to be signed by your clients
  • Using security in PDF files for password protection
  • Fixing typos in a flash
  • and much more!
Don’t miss the opportunity to learn about PDFs from Guru himself.
Bring two pens. You’ll need them!
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Posted on by Kevin SlimpLast updated

Video: Improving the Design of Your Newspaper Pages

75 Minutes   $69

A 75-minute class that can make a huge difference in the way readers look at your paper

One of the consistent themes in the post-pandemic (we hope it’s almost “post) newspaper is improving design. Community newspapers are bucking the trend of metro papers and investing in growing readership, which in turn grows advertising revenue. A key element of growing readership is making the design of your paper more reader-friendly, drawing the reader rather than turning the reader away.

In this session, Kevin will cover these topics and more:

  • New design styles vs. Old design styles
  • Clean is in! Creating cleaner pages
  • Using up-to-date fonts. Getting rid of outdated fonts
  • Creating styles for your new design
  • Photo and story placement on the page
  • Elements that carry from page to page
  • Proper (and improper) use of color on pages
  • AND MUCH MORE!

Bring two pens. You’ll need them!

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Posted on by Kevin SlimpLast updated

Live Webinar – Kevin Slimp: Writing better stories and headlines

Editors, Reporters,Publishers, Designers      June 9

60 Minutes      Start attracting more readers right away!

$79   $59

If you can’t make it on June 9, go ahead and register. We’ll be glad to send a recording of the session to you.

Let’s face it. More readers means more eyes. More eyes means more advertisers – and more advertisers means more pages for more stories. It’s a crazy cycle!

Kevin Slimp is wears a lot of hats in the newspaper world. Over the past couple of years, he has become a very popular expert in getting more people to pick up and read our newspaper pages. So much goes into this, but one of the major factors is the quality of stories and headlines on the page. 

In this session, Kevin will cover these topics and more:

  • Making our stories more “readable” to the average newspaper reader

  • Making meeting stories exciting, instead of boring

  • Writing headlines that draw eyes to the page

  • Paying attention to length (words) of stories to attract more readers
  • Laying out stories in ways to draw readers

  • AND MUCH MORE!

Bring two pens. You’ll need them!

 

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Posted on by Kevin SlimpLast updated

Live Webinar – 90 Minutes of Affinity Training! Page & Ad Layout in Affinity Publisher (The Basics)

Everyone     February 17

$99

$69!

If you can’t make it to the live event, go ahead and register, and we’ll make sure you receive a link to a recording of the class.

The Affinity Suite of Design applications has really made headlines over the past few months. Hundreds of folks attended Kevin’s webinars earlier this year to familiarize publishers, editors and designers with Affinity Publisher.

Whether you’re already using the Affinity Suite, or are brand new to the application suite, this webinar is for you. Kevin will spend 90 minutes covering the basics of Affinity Publisher, as well as giving brief overviews of Affinity Photo and Affinity Designer. For those who don’t know:

  • Publisher is very similar to Adobe InDesign

  • Photo is similar to Adobe Photoshop

  • Designer is similar to Adobe Illustrator

If you’ve been looking for training to kickstart yourself or your staff and get going with Affinity Publisher, don’t miss this opportunity.

After this live event, you and your staff will be ready to begin designing ads and pages in the Affinity Suite.

Attendees will receive a detailed outline to go along with the class.

 

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Posted on by Kevin SlimpLast updated

Video: Ryan Dohrn Webinar – 10 Time Management Tips of Media Sales Superstars!

For Ad Reps & Managers

AVAILABLE TO WATCH NOW!

$69 $39

Boost your media sales productivity by 35% in just one week!
Ryan Dohrn is the most popular sales consultant in the business today. Don’t miss this opportunity to watch Ryan present one of his most popular topics at Newspaper Academy.
Ryan will share his top 10 time management tools that will help you get back on track and making money faster.

One tip could save you $7500 in lost time immediately!

This is one of Ryan’s most popular workshops! From creating call zones to time-saving email templates to making better use of your CRM tools – learn expert and well-tested tips to reclaim eight hours every week and win more business faster.

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Posted on by Kevin SlimpLast updated

Video – Mastering Photoshop Tools You Never Had Time to Learn

Editors, Designers, Photog.

90 Minutes Video • Bring two pens!

$89    $49

No wonder they call Kevin Slimp “Guru.” He’s been training designers to use applications and tools since the mid 90s and Photoshop is the software he’s been teaching for more years than any other. You’ll leave this webinar with skills you probably didn’t even know were possible.

He are just a few of the topics Kevin will cover in this session:

  • The various selection tools (including the newest ones) & how to make precise selections

  • Transform tools that come in really handy: warp, perspective, distort

  • Healing and Patch tools

  • Various Content Aware Tools

  • Clone Stamp & Pattern Stamp Tools

  • History Brush Tool

  • Pen Tools

  • Custom Shape Tool

  • Ruler Tool (for aligning images) and Color Sampler Tool

  • Color Adjustment Tools

  • Type Tools (and converting type to other formats for special effects)

  • Layer Styles & Effects

  • AND MUCH MORE!

Bring two pens. You’ll need them!