Live Webinar – Improving the Design of Your Newspaper to Increase Readership & Revenue
70 Minutes! Bring two pens!
$99 $79
One of the consistent themes in the post-pandemic newspaper is improving design. Community newspapers are bucking the trend of metro papers and investing in growing readership, which in turn grows advertising revenue. A key element of growing readership is making the design of your paper more reader-friendly, drawing the reader rather than turning the reader away.
One of Kevin’s most requested services is improving the design and/or redesigning community newspapers. Join Kevin for this 70-minute session to learn ways to make your newspaper much more inviting to potential readers and advertisers.
In this session, Kevin will cover these topics and more:
- New design styles vs. Old design styles
- Clean is in! Creating cleaner pages
- Using up-to-date fonts. Getting rid of outdated fonts
- Creating styles for your new design
- Photo and story placement on the page
- Elements that carry from page to page
- Proper (and improper) use of color on pages
- AND MUCH MORE!
Bring two pens. You’ll need them!
