Ryan Dohrn Video: Helping Newspaper Advertisers Understand Marketing Amidst COVID-19

70 minutes    $15

Veteran ad sales coach Ryan Dohrn will share 10 ways to empathize, educate and guide your advertisers during the COVID-19 crisis.
Key takeaways will be:
1.  How to show empathy without getting into a COVID-19 debate.
2.  How to explain the NASCAR effect of getting 3 laps down when advertisers pull ads.
3.  How to show examples like Kellogs and Dominoes that doubled down on marketing in a crisis and came out as market leaders after a crisis.
4.  How to help advertisers re-define their core audience for survival.
And so much more.