Ryan Dohrn Video: Helping Newspaper Advertisers Understand Marketing Amidst COVID-19 70 minutes $15 Veteran ad sales coach Ryan Dohrn will share 10 ways to empathize, educate and guide your advertisers during the COVID-19 crisis. Key takeaways will be: 1. How to show empathy without getting into a COVID-19 debate. 2. How to explain the NASCAR effect of getting 3 laps down when advertisers pull ads. 3. How to show examples like Kellogs and Dominoes that doubled down on marketing in a crisis and came out as market leaders after a crisis. 4. How to help advertisers re-define their core audience for survival. And so much more.