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October 2017

Webinar: Tim Smith – How to Win Over Objectionable Customers

October 18, 2017 @ 2:00 pm - 3:00 pm EDT

You've been there. We've all been there. Standing right in front of a customer that gives you a hundred reasons he shouldn't advertise in your paper. One thing I've learned in my career is that your most ardent objectors can easily become your biggest supports. That's just as true in the advertising business as any other. In this one-hour session, Tim Smith will discuss techniques to turn your toughest challenges into your biggest victories. Don't miss this one-hour session on…

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Webinar: Kevin Slimp – Creating a Significant Revenue Stream at Newspapers by Publishing Books

October 26, 2017 @ 11:00 am - 11:45 pm EDT

Have you ever considered publishing books to create a new revenue stream for your newspaper? Well, Kevin Slimp - known to most folks in our industry as "the news guru" - is making quite a name for himself in the book publishing world, having published several titles, signed best-selling authors, and even making the "best seller" list on Amazon." During this 45-minute webinar, Kevin will take you through the steps necessary to publish books - and make a profit. Going…

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November 2017

Webinar: Ed Henninger – “You’re Just My Type!”

November 2, 2017 @ 11:00 am - 11:50 am EDT

Register now to save $10! Being a great page designer is like being great at anything else. It's easy to learn the big stuff: where to put photos, getting the page elements consistent, etc. But to be really great, you have to know the intricate stuff. This session is for newspaper designers who want to move beyond a nice page. TYPE. In the old days (you can decide when those were), type was the first thing you learned about in…

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Webinar: John Hatcher: Save Your Readers! Making school board, city commission and other meetings more interesting

November 15, 2017 @ 2:00 pm - 2:50 pm EST

We've all been there – the dreaded public meeting. I know we don't really feel that way, but sometimes school board meetings, county commission meetings and other public meetings can be dreadful to sit through, much less report. John Hatcher is the absolute best at training reporters and editors, and he has something to say about those meetings: Your stories do not have to be boring! Even if you're not allowed to liven up the meetings, maybe you can bring…

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December 2017

Free Webinar for High School Newspapers

December 12, 2017 @ 3:30 pm - 4:15 pm EST

 Join us Tuesday, December 12, as we join Kevin Slimp in a free webinar for all high school newspapers. This month's topic is: The Basics of Newspaper Design for High School Journalists This will be a very fast-paced class, so have your pens handy. This is the second in our series of webinars for high school journalists. There is no cost for this webinar for high school groups. Registration limited to 100 high schools.

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Webinar: Kevin Slimp – Getting People to Pick Up Your Paper

December 14, 2017 @ 11:00 am - 11:45 am EST

This is the most attended webinar in our history, with hundreds of newspapers participating! Don't miss out as the "News Guru" discusses research, focus groups, insights and more related to getting people to pick up your paper. Kevin will even discuss topics like front page design and content. Bring two pens! Do not miss this opportunity to learn from the best.

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January 2018

Webinar: Tim Smith – First Steps to Gain New Advertisers

January 25 @ 11:00 am - 11:45 pm EST

45 Minute         $39 Everybody needs new advertisers. Without them, we're out of business. Effective ad sales requires two elements: Keeping current advertisers - and Gaining new advertisers. This is a great webinar for newer ad reps who need help landing that new advertiser - and experienced ad reps and managers looking for new ideas to land the sale. Join us on Thursday, January 25, as Tim shares his secrets to help you begin landing new customers…

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Webinar: Steve Learn – Steps to Grow Circulation with Minimal Expense

January 25 @ 3:00 pm - 3:45 pm EST

New Date & Time: Thursday, Jan 25 45 Minutes     $39 Join veteran circulation trainer Steve Learn as he shares methods to grow your newspaper circulation without breaking the bank. Bring your list of questions – Steve will be happy to answer them. Click Here to Register  

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February 2018

Webinar: Mike Blinder – Leveraging Digital to Support Print Advertising

February 2 @ 11:00 am - 11:45 am EST

45 Minutes        $45 We're excited to announce Mike Blinder is joining the Newspaper Academy with his first webinar February 2! Mike will share real world examples, from newspapers in markets of all sizes. Learn methods of packaging and pricing your current product offerings. As well as best target advertiser categories to prospect. Topics will include: What digital solutions can be easily sold by legacy reps (And, which ones are problematic) Who sells this stuff? (Do you REALLY…

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Webinar: Ed Henninger – Designing Special Sections that Make Money and Draw Readers

February 15 @ 11:00 am - 11:45 am EST

45 Minutes     $39   Ed Henninger is at it again. Everybody is creating special sections these days. Now capitalize on your sections by learning tips to create more interest and advertising revenue. Don't miss this chance to learn how to make your special sections shine!   Click Here to Register

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