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Webinar: Ed Henninger – When WRITE is WRONG

July 27 @ 11:00 am - 11:50 pm EDT

When Write is Wrong is a presentation guaranteed to help your newspaper do a better job of thinking, planning, directing, writing and designing.
These techniques can be used at even the smallest newspapers with even the smallest staffs because they go to the heart of the matter: Writing in a way that leads to better designed packages.
Just a few of the topics we will cover:
• Redesign the way you think
• Rules for writing
• The outline
• Segmenting
• Infoboxes and sidebars
• Pull quotes
• By the numbers
• Stop thinking you’re a writer…or an editor…or a photographer…
• Directing vs. editing (passive|reactive vs. positive|proactive)
• The four questions on every story
• The story budget
• Long-term planning



July 27
11:00 am - 11:50 pm