In Design Between the Ears, Ed Henninger shows attendees how to think about news design, how to make good design work on the page and how to create news design that appeals to readers. Some of the topics we cover:
1. Learning to see what’s right in front of you.
2. Design basics
b. Contrast: Four types.
a. Word shapes.
b. Word groups.
c. Word spacing.
d. Line length.
e. Flush left vs. justified set.
f. Baseline grid.
4. Design elements: simplicity and consistency.
a. A great photo deserves a great ride.
b. Creating a compelling photo package.
a. Thinking your way to a great graphic.
b. To get the graphic elements you need…ask!
a. Mostly misused.
b. The Stroop effect.
c. Color to link elements.
e. Color to make elements stand out.
f. Color as a signature element.
8. Risk: Great design demands it.
9. Who’s the boss?
Design Between the Ears is a session guaranteed to make editors and designers think about what they are doing, rather than just taking elements and tossing them onto the page. It teaches them that design, like good writing and careful editing, is a craft that demands thought and attention to detail. It teaches them excellent news design begins with redesigning the way they think.